Ask U.S. consumers what they think of when they hear the name Toyota, and most likely their answers would be about a maker of mainstream passenger vehicles such as the Camry or Corolla, as well as the Japan-based company's ever-increasing popularity as a maker of "green" hybrid vehicles such as the Prius.

Looming not so largely in the public's perception are Toyota's full-size SUVs, such as the Sequoia and their top-of-the-line Land Cruiser, which has been sold throughout the world since the 1960s. Toyota plans on shaking perceptions up a bit with its all-new FJ Cruiser—a retro-styled SUV built specifically for the true off-roader, with enough everyday practicality and panache to appeal to those who will never go near a mountainous forest road or an ORV park.

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